What are some ideas for marketing a new Chiropractic Opening? Specific Press releases? Or online ads?

people are not likely to travel very far to go to a chiro, and are more likely to go before, during or right after work. Therefore, I would flood the local area, say a 2-3 mile radius, with flyers. Try to get into local office towers, post in cafes, parking lots. Local newspaper only if it is a small distribution specific to the area you are located (ie. dont use the NY Times if you are in manhattan). Is there anywhere near by (park perhaps) you can set up a table and offer free 5 min massages? Then you have a potential customer at your disposal to sell your service for 5 min.

yellow pages, newspaper, church catalogs, internet, give your business card to all the car dealerships and insurance companies, tv commercial, street ads. have a party.

Stay local as others have said. Get your phone number published and make sure it's in the Verizon directory. Get a basic website up that lists your location with map, basic services and phone number. Cover your bases so people seaching for you can find you.

Newspaper ads may work for you and can be purchased through google adwords now. Get your cards out at your local stores and anywhere else you can put your information for free. Once you have customers make sure you give them something to remember you with that points back to your site. A card will suffice to start, a magnet card is usually not much more and won't get lost.

One of te best investments a new business can make in itself is to join their local chamber of commerce. The chamber will come out to the business and have a grand opening ribbon cutting ceremony, and it's published in your local newspaper.

That is included with your membership. Also the networking with all the other business owners just can't be beat for free and word of mouth advertising.

Imagine a customer goes to his/her favorite mechanic... the mechanic asks how they're doing, and the customer responds that they have been having back pain. The mechanic then says "you should give Dr. Chiropractor a visit and have him check you out".. and hands his customer one of your business cards.

This can happen many times in a week with many local and trusted businesses in your area giving you free and word of mouth advertising. Also, by being a chamber member and networking with so many business owners... you could easy offer a small discout to the business owners and their employees. This would practicually guarantee you a steady flow of clients.

A point to be made here is that in the chiropractic business, statistics show that only a very small percentage of clients return to the same chiropractor the next time they need one... no matter how good the service.

However, there are many free and low cost ways to get clients, get them to pay, return over and over again, and send you lots of referrals. It's all outlined in "The Chiropractor Marketing System" which you can download immediately... and I think it's still less than 40 bucks.

As far as I know, it's the only marketing system particually for chiropractors available.

Hope this has helped, and feel free to contact me if you'd like to know where to pick up a copy of the marketing system for your business's future.